New ZamZoo Reps - Attraction Marketing Can Build Massive MLM Downlines
As a new ZamZoo internet marketing site owner, you have come to the realization that owning your own business is the only guarantee for financial independence. Zamzoo is a great brand but lets face it, just having a great brand is not enough to build a massive downline that will produce a long-term residual income. Many network marketing representatives are in shock because they are not signing up new reps like the top directors in the company. What is the secret to their success? The secret in most of the directors' success is the use of attraction marketing.
Attraction marketing is in basic terms the use of marketing techniques that educate a potential customer on a product or service, and show how that product or service can provide a solution or address a specific need the customer may have. Attraction marketing focuses on "you" as the product and not the company. How can you be the product? You can become the product by doing exactly what the definition of attraction marketing instructs. Become a problem solver, a supply to a need. For example, if you are in the market to buy a new home, and you are approached by both a real estate agent and an insurance agent, who are you most likely to buy from? The real estate agent of course because the real estate agent is more trusted and knowledgeable in the housing market. The real estate agent can educate you on the specifics of a home purchase and better fulfill your specific needs for a home. If you were in the market for insurance, you would rely on the expertise of the insurance agent to help provide a solution to your insurance needs.
Internet network marketing is no different than any other market or service. Building a MLM downline requires a rep to position him or herself as an expert in the field. Look at your MLM upline directors. The ones at the very top. ZamZoo is not the only product being marketed. Think about the lectures and trainings the leaders are conducting. Notice how some even have their own books. Why? The more positioned as an expert, problem solver, and business guide, the more their perceived value becomes and the larger their organization becomes. As their organization grows, the more money is made as a result.
To position yourself as an expert does not require a ph.d, a large business budget, or being a guest on Oprah. With the accessibility of information on the internet and the use of social media, one can effectively establish himself as an expert or a solutions provider. If you can target a group with a specific need that matches your product which is in this case a ZamZoo shopping portal, and show how "you" can effectively guide them as their trusted ally, building a large MLM downline will become less challenging than using the old model MLM prospecting techniques.
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