Insurance

A good chiropractic business plan can help new chiropractors get on the right foot in starting and running a successful chiropractic office. It can provide a framework from which to make strategic decisions during the course of setting up a chiropractic clinic. Many chiropractors who fail to conceptualize a business plan find themselves struggling as they don't have a consistent chiropractic business model that delivers results.

Starting a chiropractic practice involves a lot of foresight and planning. It is not as easy to do as it was just ten years ago. Changes in insurance, attitudes, the economy and the way society makes buying decision demand new strategies for setting up a chiropractic office.

For example, there are less insurance companies now as many have merged. As a consequence, there is less competition, higher prices and less service. Insurance coverage for chiropractic has fallen by as much as 50% for some plans. In addition, high deductible plans are now much more common. Most people, especially in a tough economy, strive to spend the least amount of money on health care if they are covered by insurance, so they will typically forgo services that are not covered under their plan.

A good chiropractic business model will therefore take this into account and will advocate a set up that can absorb this loss of income. This basically means designing a low overhead chiropractic office. This can be done much easier today thanks to advances in the internet and wireless devices. Chiropractors must integrate available technology tools to help reduce their overhead. In doing so, it integrates the office with the technology that people increasingly rely on in their daily routines. This includes using Google, Facebook; iPhones and wireless internet.

If you are contemplating starting a chiropractic office, or are an established chiropractor in search of a better chiropractic business plan or chiropractic business model, consider the low overhead business model that leverages technology. As a doctor, it is necessary to not be too burdened with the stress of running your business so that you can truly focus on patient care.